The Conference
EO Global AI Summit #4
Transforming to an AI-First Company
26 February 2026
Transforming to an AI-First Company
AI is no longer just a competitive edge—it’s becoming the foundation of how modern businesses operate. As technologies like GPT-4o, Gemini, Claude, and AI agents mature, the question is no longer if but how fast companies can evolve into AI-first organizations.
The 4th EO Global AI Summit brings together leading minds and forward-thinking entrepreneurs to explore what it truly means to embed AI at the core of your business. From rethinking company strategy and redesigning workflows to implementing AI responsibly and at scale—this summit is your practical guide to transformation.
Whether you’re experimenting with your first AI use case or scaling a fully automated company, this event offers real-world insights, proven tools, and a clear roadmap for making AI a sustainable driver of growth.
For EO members ready to lead—not follow—in the AI revolution.
What to Expect at the Summit
This premier event, tailored for EO members across the USA, Latin America, Africa, and Europe, will feature world-class AI and business experts delivering cutting-edge insights. For members in Asia and Australia, on-demand content will ensure full accessibility.
Key Objectives:
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Deliver actionable AI insights – Best practices and real-world case studies to apply immediately.
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Explore AI’s role in business growth – Learn how to adopt AI strategically to maximize potential.
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Create powerful connections – Engage with fellow entrepreneurs and AI leaders to exchange ideas and opportunities.
Join us at the EO Global AI Summit 2026 to stay ahead in the AI revolution and position your business for success.
Video: Reliving the MyEO Global AI Summit #3, held on Feb 26, 2025
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Impressions
Missed the first three editions?
You will find all talks of our Global AI Summits on our YouTube Channel!
The Speakers
We all should listen to the right people, shouldn't we? That's why we gathered a set of world-class experts on AI. Established players, rising stars, and hidden gems. They all have their own story and perspective on AI and they will share them with us! Remember: AI is the future of (nearly) everything! That's why we aimed at assembling a broad set of perspectives.
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Marek Janetzke
CEO & Founder | Lucid Labs
Marek Janetzke is an experienced expert in integrating generative AI into real-world business practice. As an entrepreneur and co-founder of the consumer rights platform Flightright, he achieved early breakthroughs in automating legal services and using AI to enable instant flight compensation payouts. Today, as Founder and Managing Director of Lucid Labs, he helps companies turn AI potential into practical impact by combining future-oriented vision with hands-on implementation. His talks and workshops are known for their authenticity, blending strategic perspectives on leadership and change with concrete examples from AI implementation in mid-sized businesses – and turning inspiration into actionable plans.
Jamie Pujara
Interim Executive Director | Entrepreneurs' Organisation
Jamie Pujara is an entrepreneur and 11-year EO member serving as Interim Executive Director of the Entrepreneurs’ Organization, leading 150+ staff across 20 countries supporting nearly 20,000 members.
Appointed in May 2025 after serving as Global Board Chair, he has held leadership roles at chapter, regional, and global levels since joining EO Kenya in 2015.
Born in Nairobi, with Indian and Chinese heritage, his career spans teaching, film, hospitality, and real estate. After pivoting businesses during COVID-19, he built Kenya’s top property portal and completed a major housing project. An EO award winner, he credits EO for personal and professional growth.
Keegan Da Costa
AI Development Strategist | Too Many Robots
Driven by a mission to help businesses do more meaningful work, Keegan is passionate about solving problems that matter and making an impact that lasts. While tech plays a significant role in his work, it is the humans who use it that truly inspire him. Keegan believes AI is not just here to make things faster and easier, but to make better humans. With certifications from Section School and experience implementing AI initiatives across four continents, Keegan has seen what holds business owners back from launching successful AI projects and what they should do about it.
Stefanie Chiras, Ph.D.
Senior Vice President, AI Innovation Hub, Red Hat
In her role as Senior Vice President, AI Innovation Hub, Stefanie Chiras leads Red Hat's strategy for engaging with and catalyzing regional AI ecosystems. The initiative's first and primary focus is the Massachusetts AI innovation hub. As a key part of this engagement, she will lead Red Hat's contribution to creating The Open Accelerator, a new AI accelerator for startups. Success in Massachusetts will serve as the model for scaling into additional collaborations.
This mission directly leverages her previous experience as Senior Vice President, Partner Ecosystem Success. In that role, she was responsible for building strong collaborations with and between partners across Red Hat’s global ecosystem. Chiras now applies this proven blueprint for ecosystem building to the AI Innovation Hub, fostering the critical relationships that will power the next generation of AI.
Earlier in her career at Red Hat, Chiras was Senior Vice President and General Manager of the Red Hat® Enterprise Linux® organization. Before Red Hat, Chiras served as Vice President of Offering Management at IBM Cognitive Systems, where she led worldwide business for the systems and system software portfolios, AIX, IBM i, Linux, and the cloud stack. She also led the portfolio’s transformation to support enterprise workloads and artificial intelligence, machine learning, and deep learning.
Jaap van Zomeren
Head of Trade & Master data & Reporting Operations ASML
With a passion for data and analytics at the core of his career, Jaap brings extensive experience in helping organizations harness the power of data to drive decision-making and innovation. As a consultant, teacher, coach, and manager, he led numerous data initiatives across diverse industries, guiding companies toward building robust data strategies and analytics capabilities. He is especially excited by how advances in technology are turning visionary analytics concepts into practical tools and solutions. His work continues to center on creating value through data, empowering teams to transform insights into impactful, data-driven outcomes.
Data truly connects us all, Jaap will share a story about how a question on internal product performance sparked a data-driven journey. Ultimately leading to the development of a data-driven business model within a very traditional manufacturing environment.
Jacob Bank
Founder & CEO | Relay.app
Jacob is the Founder and CEO of Relay.app, a platform that makes it easy for everyone to create AI agents.
Before founding Relay.app, he was the product lead of Gmail, the Co-Founder and CEO of Timeful, and an AI Researcher at Stanford.
Luis I. Cortés
Co-Founder | Bcombinator
Luis is a seasoned IT executive and serial entrepreneur, with international leadership and management experience in high growth companies as CEO and board member, startup and scale-up mentor and business angel.
He is often described as an entrepreneurial, strategic thinker who is data-, process- and goal-oriented; who is curious and growth-focused, and with two passions: making things happen and helping people become the best version of themselves.
Luis is part of the Board of the Boston Chapter of the non-profit Entrepreneurs’ Organization, the largest of its kind in the world with 14.000+ members. He also served as Area Director for EMEA and was President of two chapters, EO Barcelona and EO Boston.
An avid traveler having visited over 50 countries and done business in many of them, he also collaborates with and mentors non-profits such as Fundació ESADE, Pallapupas, Bruins Foundation, the For Kids Sake Foundation and many others in quests like ending pediatric cancer or providing scholarships to talented students.
Juliane Bross
Entrepreneur, PR Strategist, Personal Brand Expert & CEO | SGC Agency
Juliane Broß has been shaping Germany’s communications landscape for over 20 years. As Managing Director of SGC, she specializes in strategic PR consulting and personal branding for founders, executives, and companies that want to lead conversations.
With a sharp instinct for positioning and narrative strategy, Juliane builds brands that are both commercially powerful and culturally relevant. Her work sits at the intersection of media impact, entrepreneurial growth, and long-term reputation building. She advises established companies, next-generation leaders, and high-profile personalities on how to translate expertise into visibility — and visibility into sustainable business success.
Juliane brings clarity, strategic depth, and executional excellence to every mandate. Her focus areas include personal brand PR, succession communication, employer branding through leadership visibility, and integrating AI as a strategic amplifier in modern communications.
Based in Hamburg, she is a passionate entrepreneur, speaker, and mother of a 11-year-old daughter — driven by the belief that strong voices shape markets, and that visibility is a responsibility as much as it is an opportunity.
Winnie Hart
CEO & Founder | TwinEngine
Winnie Hart is a brand strategist, bestselling author, and founder of TwinEngine and the Thought Leadership Academy. As an identical twin, she has spent her life exploring what makes us uniquely ourselves, even when someone or something can closely replicate us. That lived experience now shapes her work at the intersection of leadership, identity, and AI.
Winnie is the author of Stand Out as a Thought Leader, The Daily Thought Leader, and Stand Out. Stay Human. She helps leaders stand out as the thought leaders they are meant to be by clarifying their voice, strengthening their brand, and using AI as a thought partner, not a replacement. Her work sits at the intersection of brand, leadership, and emerging technology, helping leaders translate who they are into how they lead and how they show up in the world.
Paola Carranco
Founder | TalentLab
Paola Carranco is a visionary leader at the intersection of people, business and technology.
With 25+ years of global experience across the USA, UK, and Latin America, she is the founder of TalentLab, a firm specializing in talent development, organizational culture, and HR Technology. She has empowered over 700 global clients globally, including Walmart, Disney, Starbucks, and Ford.
A serial entrepreneur, best-selling author, and board member, Paola’s impact is celebrated in books like "Super heroinas mexicanas". She remains a leading voice in unleashing human potential through digital transformation and inclusive leadership.
Erik Brieva
CEO at Dedomena.AI | Chairman at Bcombinator
Award-winning tech entrepreneur and strategist with a long track record of creating, scaling, and exiting AI-driven companies. For over 20 years, he has founded and led ventures that pioneered AI in their industries—spanning early semantic web and intelligent agents, data-driven personalization, BPM automation, and next-generation synthetic data infrastructure. Recognized as Top 50 Most Admired CEOs, Top 100 Leaders of the Future, and Entrepreneur of the Year.
Sven Smit
Chairman of the McKinsey Global Institute and Senior Partner
Sven is a senior partner at McKinsey, chairman of the McKinsey Global Institute, McKinsey's business and economics research arm, and a member of the firm’s global leadership team, overseeing the firm's knowledge development. Sven works with leading companies to develop strategies for growth, serving all industries.
Analyzing the success factors required for business growth, examining the way megatrends influence it, and defining the lessons of diversified growth, he builds on the ideas in Strategy Beyond the Hockey Stick (2018) and The Granularity of Growth (2008), two books he co-authored.
As chair of MGI he leads research and authors MGI reports on global economic trends and topics such as productivity and growth, urbanization, innovation and technology, labor markets and the Future of Work, emerging markets, and Europe's economic outlook. He helps develop the firm’s point of view on core issues such as economic volatility, inflation, and uncertainty, and defines ways to help clients navigate the problems.
Previous roles Sven has held within McKinsey include leading the firm’s work in Western Europe and the global Strategy & Corporate Finance Practice. Sven holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD.
Victor Knaap
Founder Media.Monks & CEO Monks EMEA
With over 20 years of experience in the digital marketing and advertising industry, Victor is a co-founder of MediaMonks, one of the world's largest and most awarded digital marketing companies, and an executive board member of S4 Capital. His mission is to help clients achieve faster, better, and cheaper results in an always-on, consumer-led environment by integrating leading businesses in data, content, and media.
As a global digital leader, he has overseen the expansion of MediaMonks across continents and areas of expertise, growing the company to over 8500 people worldwide and winning over 250 FWAs and 131 Cannes Lions to date. MediaMonks has also partnered with Sir Martin Sorrell to establish S4 Capital as a disruptive force in the industry, with a unitary structure and a focus on digital transformation.
In addition, Victor is a passionate speaker, mentor, investor, and philanthropist who supports digital education, green economy, innovation, and social impact initiatives. And all of this is written by AI... which happens to be the company's main focus for the next few years.
Raj Goodman Anand
Founder & CEO | AI First Mindset
Raj is a seasoned AI expert and tech entrepreneur with over twenty years of experience, having written his PhD thesis on artificial intelligence two decades ago.
He is the founder and CEO of Goodman Lantern, a B2B Content Marketing Agency serving innovative businesses across five continents. With a background in engineering and a deep academic grounding in AI, Raj combines technical insight with business acumen.
He has successfully launched and scaled multiple startups, including GoPinLeads, an AI-powered lead generation tool and ClimbCode, his latest venture aimed at driving the next stage of AI innovation.
Raj is an investor in Fathom AI, underscoring his commitment to advancing AI technology. His thought leadership extends to authoring The AI Era: Adapting & Thriving, a comprehensive e-book delving into AI’s transformative power in modern business.
His contributions to the industry have been widely recognized. He has earned the title of BusinessWeek Europe’s Young Entrepreneur (2007) and a spot in Revolution Magazine’s 50 Most Influential People in Digital (2009).
A keenly sought-after speaker and thought leader, Raj has delivered keynotes at prestigious venues including the Foreign
& Commonwealth Office, the British Library, and the London School of Economics (LSE), sharing practical insights on the evolving role of AI in business. He has been featured in leading publications such as The Telegraph, The Guardian, BusinessWeek and The Observer.
Dr. Markus Wuebben
Entrepreneur
Dr. Markus Wuebben has worked with machine learning and AI since most of today's "AI experts" were still in school. His PhD in Machine Learning and Predictive CRM at TU Munich (2008) laid the foundation for a career that bridges deep technical expertise with entrepreneurial execution.
As co-founder of CrossEngage, Markus built an AI-powered Customer Data Platform from the ground up, applying machine learning to customer lifetime value prediction and marketing automation. The company was acquired by Spotler Group in 2023. Before founding CrossEngage, he helped build and scale dozens of data-driven ventures at DeutschlandCard, Rocket Internet, EPIC Companies, and Project A, working with companies like Deutsche Bahn and HelloFresh on predictive CRM and marketing optimization.
His current focus areas include AI agents, the shift from software tools to outcome-driven AI systems, and building AI-enabled leadership operating systems.
Robert van der Zwart
Co-Founder | AIPOnetwork & former CEO of MEDtalks
Robert is a public speaker, covering diverse marketing topics and entrepreneurship. Robert has a keen interest in training medical professionals to organize their medical narratives, and he is enthusiastic about emerging technologies like artificial intelligence in healthcare and regenerative medicine.
Additionally, he holds the position of learning chair for EO Netherlands.
The Program
Welcome EO AI Community
Robert van de Zwart, Dr. Markus Wuebben & Luis I. Cortes
16:00 - 16:15 CET
Your hosts will welcome you to the show with a look back at what happened in AI in 2025 and what you can expect for 2026.
Opening Words from the Executive Director of EO
Jamie Pujara
16:15 - 16:35 CET
Jamie will open the summit emphasizing the importance of AI for EO.
Best AI Use Case Candidate Presentation
16:35 - 16:40 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Your AI Agent Stack: Practical Tools Leaders Use in Real Work
Raj Goodman Anand
16:40 - 17:05 CET
AI agents are already changing how leaders think, decide, and execute, but most teams are still unsure what actually works in day-to-day business. In this highly practical session, Raj shares the real AI agent stack (tools and use cases) he uses today. You’ll see concrete examples of how leaders use AI agents for sales, marketing, operations, thinking, research, decision support, and execution, without code and without hype. This session is designed for founders and executives who want practical, immediately usable approaches, whether you’re just getting started or already experimenting with AI agents.
Best AI Use Case Candidate Presentation
17:05 - 17:10 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
AI impact in the service business: From disruption to opportunity
Victor Knapp
17:10 - 17:35 CET
AI represents the most significant disruption the professional services industry has ever encountered. Anyone billing by the hour will feel the impact. While not all effects are negative, there are substantial opportunities as well. Pay attention and learn from the canary in the coal mine.
Best AI Use Case Candidate Presentation
17:35 - 17:40 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
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From AI Assistants to Agents: Lessons, Do’s & Don’ts on the Road to an AI-First Company
Marek Janetzke
17:40 - 18:05 CET
In this session, Lucid Labs founder Marek Janetzke focuses on the practical journey from simple AI assistants to autonomous AI agents taking over full tasks in mid-sized companies. The talk traces how organizations move from early experiments to dependable, day-to-day AI support, showing what really works in practice, what quietly failed, and the key factors that made the difference - clear processes, good data, and getting the right people on board. Marek shares do’s and don’ts from the trenches, with short, honest stories about resistance, overhyped tools, and unexpected wins, and then turns these into a simple, step-by-step path for introducing AI in your company without overwhelming your team. Attendees leave with a practical checklist and clear takeaways on where to start, how to roll out the first working agent, and how to build from there towards an AI-first company.
Best AI Use Case Candidate Presentation
18:05 - 18:10 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Applications mature like fish, data matures like wine
Jaap van Zomeren
18:10 - 18:35 CET
Jaap van Zomeren will host an open and strategic conversation on the intersection of advanced AI development, corporate decision making, and geopolitical reality. The session will explore the implications of the Mistral acquisition as a concrete case study, focusing on how European AI capabilities are being shaped through investment, consolidation, and strategic alignment.
The discussion will connect this development to the broader geopolitical context in which high-tech companies operate, with specific attention to the pressures and constraints faced by ASML. Topics include export controls, technological sovereignty, and the growing influence of international policy on innovation roadmaps and supply chains.
Rather than a one-directional keynote, the session is designed as an interactive dialogue, aimed at surfacing practical insights on how organizations can balance innovation speed with regulatory compliance and geopolitical risk. This will result in a clearer understanding of how AI strategy, industrial policy, and global power dynamics are increasingly intertwined, and what this means for decision makers operating at the forefront of advanced technology.
Best AI Use Case Candidate Presentation
18:35 - 18:40 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
From AI prototype to scale: Open innovation strategies for global entrepreneurs
Stefanie Chiras
18:40 - 19:05 CET
In a landscape where 95% of AI prototypes fail to reach production, this session provides entrepreneurs with the definitive roadmap to bridge the "Production Gap" by prioritizing value-focused deployment over mere experimentation. You will learn to transition from "AI-curious" to "AI-first," focusing on operationalizing AI to unlock its true business value. To avoid the common scaling trap, we explore how to establish an enterprise-ready foundation using open-source platforms from the very beginning, utilizing standardization as a common language to ensure your innovation integrates and scales seamlessly across any technology environment. We will share the expertise of Red Hat and IBM Ventures in creating the Open Accelerator, gaining the architectural expertise and community support necessary to de-risk your growth.
Best AI Use Case Candidate Presentation
19:05 - 19:10 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Robots, Agents and Us: How will we lead?
Sven Smit
19:10 - 19:35 CET
We’re entering a new era where AI, agents, and robots become active partners in how work gets done. While these technologies could automate a large share of today’s work hours, the real story is how human roles will evolve—not disappear. The biggest opportunity is to redesign entire workflows so people and AI collaborate, each doing what they do best. Demand for AI fluency is rising rapidly, but human strengths such as leadership, judgment, and empathy remain essential. Together, they create the oversight and direction that machines cannot. Skills are shifting, and upskilling will matter most. In this future, agents and robots take on routine tasks, while people focus on high-value thinking, creativity, and impact.
Best AI Use Case Candidate Presentation
19:35 - 19:40 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Why AI projects fail and how to fix it
Keegan Da Costa
19:40 - 20:05 CET
80% of AI projects fail because businesses aren't ready for it. You have an excited CEO who wants to implement AI, but no one knows where to start or how to make sure their time and investment don't go to waste.
We've found 5 gates that stop companies from using AI effectively: 1. Culture and Talent 2. Systems Maturity 3. Data Integrity 4. Integration Readiness 5. Potential and Use Cases In our talk, we cover how you can overcome these 5 barriers and how to increase your surface area of success before jumping into AI implementation.
Best AI Use Case Candidate Presentation
20:05 - 20:10 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Stand Out. Stay Human. How to Build Your Digital Twin Before One Is Built for You
Winnie Hart
20:10 - 20:35 CET
Most leaders are already creating a digital twin without realizing it. Every email, search, and decision trains AI to become a digital version of them, their thinking, their patterns, and ultimately their brand. The problem is not AI adoption. The problem is that this is happening by default instead of by design.
In this session, Winnie Hart shows leaders how to build their digital twin deliberately, not as a chatbot or automation tool, but as an AI thought partner. Drawing on her experience as an identical twin and decades of twin research, Winnie explains why identical starting points do not produce identical outcomes. What leaders intentionally shape does.
Participants will learn how their digital twin is already forming, why leaving it to chance creates real risk, and how to design it to support better thinking, clearer decisions, and a stronger, more differentiated brand. This session gives leaders a practical starting point to use AI as a brand amplifier, helping them stand out with clarity, confidence, and humanity in an AI-first world.
Best AI Use Case Candidate Presentation
20:35 - 20:40 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Build your own team of AI Agents
Jacob Bank
20:40 - 21:05 CET
Two years from now, everyone will have a team of AI agents working for them. But if you want to stand out, you'll need to build your AI org chart much sooner than that! I know this is the future because I'm already living it :). I have >200 agents working for me, and I couldn't imagine work without them. In this talk, I'll explain what an AI agent is, why it's so different from other AI-powered tools, and how to build your own team of agents.
Best AI Use Case Candidate Presentation
21:05 - 21:10 CET
EO AI Award pitch slot: one standout AI use case in 5 minutes. Expect a crisp story, a practical takeaway, and proof it works.
Securing the AI Future: Synthetic Data, Federated Intelligence, and the Rise of Secure Data Spaces
Erik Brieva
21:10 - 21:35 CET
AI is becoming the most powerful growth driver in modern business — yet it brings unprecedented exposure: privacy violations, regulatory fines, cybersecurity breaches, fragmented jurisdictions, cross-border restrictions, and strict data-sovereignty requirements.
Synthetic Data, Secure Data Spaces, and Federated Learning now provide the architectural foundation that leading organizations are using to overcome these barriers and deploy AI safely at global scale.
In this talk, Erik Brieva presents a practical framework for transforming sensitive data into safe, enriched, high-value assets; enabling collaboration; and building a scalable growth engine that unlocks AI innovation while remaining compliant, private, and secure by design."
The EO AI Award goes to...
21:35 - 21:55 CET
You will select the winner of the EO AI Award.
Farewell
Your Hosts
21:55 - 22:00 CET
Bye EO community
EO AI Award 🏆
Back by Popular Demand:
The EO AI Award for Best Application/Use Case
After a highly successful premiere last year, we’re excited to announce the second edition of the EO AI Award for the Best AI Application or Use Case.
If you or your company have developed an impactful AI application, or if you’ve discovered a particularly creative or unexpected AI use case, we want to hear about it!
This award is open to all EO members—whether you built it yourself or leveraged existing tools in a transformative way.
To submit your case, simply click the button below. You will be asked to provide the following information:
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The business problem your AI solution addresses
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The technology or approach used
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The value your solution creates
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How others could benefit from your experience
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Screenshots or a video (optional but encouraged)
All finalists will get the chance to present their case
live during the Global AI Summit!
Sponsoring
Why sponsor the EO Global AI Summit?
As a sponsor, you will be uniquely positioned to gain visibility and credibility among a global audience of decision-makers and business leaders actively exploring the future of AI.
Sponsorship Benefits Include:
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Extensive Brand Exposure: Your brand is featured across all promotional media platforms before, during, and after the event
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Global Reach amongst EO Members
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Thought Leadership Opportunity: A 20-minute speaking slot to showcase your expertise, followed by a live Q&A session.
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Localized Engagement: Your content will be featured at regional viewing locations, expanding your reach and influence.
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Prominent Visibility: Your brand is displayed on billboards during the summit and in all on-demand content.
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Pre-event and Post-event Exposure: Your brand will be showcased in newsletters and across all on-demand materials following the event.
Location for enhanced engagement:
The Global Virtual AI Summit offers a strategic platform to connect with high-level entrepreneurs and executives keen on harnessing AI’s potential. Join us in driving the conversation forward and positioning your brand at the forefront of AI innovation.
The People behind
Your Hosts & Organizers
We are supported by these fine MyEO Regional AI Champions
Partners
A big thank you! to our partners. Without them, this event would not be possible! It was so wonderful to see how all these chapters immediately jumped aboard willing to support, promote, and contribute. What a community effort: This is what EO is about, isn't it?
